Adobe Exam AD0-E207 Topic 2 Question 6 Discussion

Actual exam question for Adobe's AD0-E207 exam

Question #: 6
Topic #: 2

[All AD0-E207 Questions]

A company has an email marketing tool that is used for both SMS and email.

The tool generates the following campaign URLs:

SMS link: www.website.com?cid=em:campaign_name-txt Email link: www.website.com?cid=em:campaign_name

How should the Architect configure Marketing Channel Processing Rules to identify the SMS channel?

AQuery siring parameter 'cid' ends with '-txt' and make sure it is below the email channel in the processing order

BQuery string parameter 'cid starts with 'em:' and make sure it is above the email channel in the processing order

CQuery string parameter 'cid' ends with '-txt' and make sure it is above the email channel in the processing order

DQuery string parameter 'cid' starts with 'em:' and make sure it is below the email channel in the processing order

Show Suggested Answer

Suggested Answer: C

Business Requirement: Distinguish between SMS and email campaigns using the 'cid' query string parameter.

Configuration Steps:

Identify SMS Links: Using the query string parameter 'cid' ending with '-txt'.

Processing Order: Ensuring the SMS channel is processed before the email channel.

Explanation:

Query String Parameter 'cid' Ends with '-txt': This setting ensures that any link containing 'cid' ending with '-txt' is identified as an SMS link.

Processing Order: Placing the SMS channel rule above the email channel ensures that SMS links are correctly categorized before the system checks for email links.

Verification: According to Adobe's Marketing Channel Processing Rules documentation, properly configuring query string parameters and processing order is crucial for accurate channel attribution (Adobe Analytics Marketing Channel Processing Rules Guide).

by Sabra at Jul 09, 2024, 06:00 AM

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