Adobe Exam AD0-E207 Topic 3 Question 18 Discussion

Actual exam question for Adobe's AD0-E207 exam

Question #: 18
Topic #: 3

A media company has a business requirement to capture a value of the news sections (politics, sports, food) that an art belongs to that visitors engage with. The company wants to understand and analyze the contribution the news sections give to any type of conversion.

The company also wants to assign attribution to all of the news sections engaged with when a conversion takes place during the active session to analyze what news sections play a role in the conversion activity.

Which solution should the architect use?

A* Assign a custom prop to capture the news section value
* Enable list support
* Enable pathing

B* Assign a custom eVar to capture the news section value
* Enable last touch (most recent) attribution to the eVar
* Expire the eVar after 30 days

C* Assign a custom prop to capture the news section value
* Enable display of participation metrics
* Enable pathing

D* Assign a custom eVar to capture the news section value
* Enable linear attribution to the eVar
* Expire the eVar after the visit

Show Suggested Answer

Suggested Answer: D

To capture and analyze the contribution of news sections to conversions, the following steps should be taken:

Assign a custom eVar to capture the news section value: This allows for tracking which news sections users engage with.

Enable linear attribution to the eVar: Linear attribution ensures that all news sections engaged with during a session are credited proportionally for any conversions, providing a more balanced view of their contribution.

Expire the eVar after the visit: This ensures that the attribution is relevant to the current session and does not carry over to future sessions, maintaining accuracy in conversion analysis.

This approach provides a clear and comprehensive understanding of how different news sections contribute to conversions.

by Galen at Dec 09, 2024, 06:22 AM

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Maurine

2 days ago

I'm not sure about option B. Expiring the eVar after 30 days might not be long enough to capture the full impact of the news sections on conversions. I would go with option D and use linear attribution to get a more comprehensive view.

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Charlena

4 days ago

I think option B is the best solution. Assigning a custom eVar to capture the news section value and enabling last touch attribution will give the company the insights they need to understand the contribution of each news section.

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