Free Preparation Discussions
MENU
Adobe Exam AD0-E208 Topic 1 Question 11 Discussion
Topic #: 1
Consider the following eVar settings:
eVar #: 3
Name: Model Name
Allocation: Most Recent (Last)
Expire After: Visit
Type: Text String
Status: Enabled
An automotive company uses eVar3 to capture "Model Name" on certain model-specific pages of their website. The VP of Marketing expresses a concern about data quality after seeing a report of eVar3 paired with the Visits metric. The report shows a significant number of visits with a Model Name of "Unspecified".
What is causing this issue?
The reason why the report shows a significant number of visits with a Model Name of ''Unspecified'' is that the visits began on a page where eVar3 was not set. Since eVar3 is set to expire after visit and has an allocation of most recent (last), it means that it will capture and persist the last value that was set for that variable in a visit. If eVar3 was not set on any page during a visit, it will show up as ''Unspecified'' in the report. eVar3 being never set due to a tagging error in the page code or having too many unique values are not likely causes of this issue.
References: https://experienceleague.adobe.com/docs/analytics/components/variables/conversion-variables/conversion-var-overview.html?lang=en https://experienceleague.adobe.com/docs/analytics/components/variables/conversion-variables/conversion-var-overview.html?lang=en#expiration
Currently there are no comments in this discussion, be the first to comment!