Adobe Exam AD0-E327 Topic 9 Question 30 Discussion

Actual exam question for Adobe's AD0-E327 exam

Question #: 30
Topic #: 9

Following the first deployment of the client's news bulletin, the email was sent to brand advocates who had opted in. The Marketing team wants to visualize the peak period of reactivity.

Which out-of-the-box delivery report would a business practitioner recommend?

ATracking Indicator report

BDelivery Summary report

CUser Activities report

DDelivery Throughput report

Show Suggested Answer

Suggested Answer: D

The 'Delivery Throughput' report is used to visualize the distribution of actions (like opens and clicks) over time, providing insight into the reactivity of recipients following the delivery of a campaign. It can be used to observe the peak periods when recipients are most active in interacting with an email, thus indicating the peak period of reactivity. This information is valuable to marketing teams who want to understand recipient engagement trends and optimize send times. Reference: The Delivery Throughput report is a standard part of campaign reporting in Adobe Campaign Classic, offering temporal insights into delivery interactions.

by Brett at Jun 29, 2024, 07:42 AM

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Emeline

5 months ago

I'm picturing the Marketing team trying to read tea leaves to figure out the peak reactivity. Delivery Summary report is the sanity-saving option here.

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Elza

5 months ago

I think the User Activities report might provide valuable insights as well.

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5 months ago

The Delivery Summary report seems like the obvious choice here. It should give a clear visualization of the peak reactivity period for the email bulletin.

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