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Adobe Exam AD0-E555 Topic 1 Question 3 Discussion

Actual exam question for Adobe's AD0-E555 exam
Question #: 3
Topic #: 1
[All AD0-E555 Questions]

A marketing analyst needs to know the number of people in a single stream Engagement Program who will become exhausted after the next cast. The engagement program has a status of 'On.'

How would the analyst find this information?

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Suggested Answer: B

An Engagement Program is a type of program that allows users to create and manage long-term, multi-touch nurture campaigns for different audiences and stages of the customer journey1.

A single stream Engagement Program is an Engagement Program that has only one stream, which is a collection of content pieces that are delivered to the members of the program in a specific order and frequency2.

A cast is the act of sending out a piece of content from a stream to the members of the program who are eligible to receive it3.

Content exhaustion occurs when a member of the program has received all the content pieces in the stream and has nothing left to receive4.

The Engagement Dashboard is a tool that provides users with insights and analytics on the performance and health of their Engagement Programs5.

The Exhausted Content Notifications are a feature of the Engagement Dashboard that shows users how many people in each stream will become exhausted after the next cast, and how many people are already exhausted6.

To find the number of people in a single stream Engagement Program who will become exhausted after the next cast, the marketing analyst needs to do the following steps:

Navigate to the Marketing Activities area and select the Engagement Program.

Click on the Dashboard tab to open the Engagement Dashboard.

Click on the Settings icon and make sure the Exhausted Content Notifications are turned on.

Look at the Exhausted Content Notifications section and find the number of people who will be exhausted after the next cast for the single stream6.


1:Engagement Programs - Marketo Docs - Product Documentation2:Create an Engagement Program Stream - Marketo Docs - Product Documentation3:Schedule an Engagement Program Cast - Marketo Docs - Product Documentation4:Exhausted Content in Engagement Programs - Marketo Docs - Product Documentation5:Engagement Dashboard - Marketo Docs - Product Documentation6:Exhausted Content Notifications - Marketo Docs - Product Documentation

by Bobbye at Mar 15, 2024, 12:40 PM

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Oren
2 months ago
I believe creating a Smart List using the Member of Engagement Program filter with the Exhausted Content constraint would be the most accurate way to find the information.
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Buck
2 months ago
But wouldn't reviewing the Engagement Dashboard with Exhausted Content Notifications turned on be more efficient?
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Sylvia
2 months ago
I agree with that, it would provide a detailed overview of the program's performance.
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Francine
2 months ago
I think the analyst should create the Engagement Stream Performance report.
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Josefa
3 months ago
I think the analyst should consider all options to get a comprehensive view of the exhausted audience.
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Cory
3 months ago
I think all these options could work, but creating the Smart List might be the most accurate.
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Elke
3 months ago
Creating a Smart List with the Exhausted Content constraint may be another way to find the number of exhausted people.
upvoted 0 times
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Ahmed
3 months ago
I believe reviewing the Engagement Dashboard with Exhausted Content Notifications turned on could also provide that information.
upvoted 0 times
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Angella
4 months ago
I agree with Deangelo, that report should show the number of exhausted people in the stream.
upvoted 0 times
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Deangelo
4 months ago
I think the marketing analyst should create the Engagement Stream Performance report.
upvoted 0 times
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