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Adobe Exam AD0-E559 Topic 5 Question 48 Discussion

Actual exam question for Adobe's AD0-E559 exam
Question #: 48
Topic #: 5
[All AD0-E559 Questions]

A marketer conducted an A/B test and expected the new version to perform better than the original version. However, this did not occur.

What conclusion can the marketer make about these A/B test results?

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Suggested Answer: A

The conclusion that the marketer can make about these A/B test results is that their test hypothesis was invalidated and they should test again. This means that their assumption about what would improve their email performance was not supported by the data and they should try a different variation or element to test.The test was not erroneous or too short, as long as it was set up correctly and ran for a sufficient time period to reach statistical significance


by Carole at Jun 11, 2025, 04:38 PM

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Heidy
4 days ago
The test hypothesis was clearly invalid. Time to go back to the drawing board and rethink the whole strategy.
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