Adobe Exam AD0-E559 Topic 8 Question 22 Discussion

Actual exam question for Adobe's AD0-E559 exam

Question #: 22
Topic #: 8

A marketer conducted an A/B test and expected the new version to perform better than the original version. However, this did not occur.

What conclusion can the marketer make about these A/B test results?

ATheir test hypothesis was invalidated and they should test again.

BThe test was erroneous and the results should be thrown out.

CThe test period was too short and they need to let it run for a longer time.

Show Suggested Answer

Suggested Answer: A

by Tamala at Apr 29, 2024, 11:18 AM

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7 months ago

That could be, but I think they need to test again with a new hypothesis.

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7 months ago

How about C) The test period was too short and they need to let it run for a longer time?

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7 months ago

B sounds too drastic. They should identify what went wrong first.

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7 months ago

I don't know, seems like B) The test was erroneous and the results should be thrown out, might be right.

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7 months ago

Yeah, it's tricky! I think the answer is A) Their test hypothesis was invalidated and they should test again.

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7 months ago

This A/B test question is quite interesting.

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