AHIP Exam AHM-510 Topic 6 Question 8 Discussion

Actual exam question for AHIP's AHM-510 exam

Question #: 8
Topic #: 6

In developing its corporate strategies, the Haven Health Plan decided to implement a growth strategy that is focused on increasing the percentage of preventive health office visits from its current plan members. To accomplish this objective, Haven will send a direct mail kit to existing plan members to remind them of the variety of preventive health services that Haven currently offers, including physical exams, cholesterol tests, and mammograms. This information illustrates Haven's use of

AAn intensive growth strategy known as market penetration

BAn integrated growth strategy known as product development

CAn integrated growth strategy known as market development

DA diversified growth strategy known as market penetration

Show Suggested Answer

Suggested Answer: A

by Justine at May 08, 2022, 01:19 PM

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