AMA Exam PCM Topic 3 Question 90 Discussion

Actual exam question for AMA's PCM exam

Question #: 90
Topic #: 3

[All PCM Questions]

Which of the following aspects is directly responsible for determining the zone of tolerance of customers?

AThe brand awareness of a product

BThe breadth of the product mix

CThe importance of each service quality dimension

DThe complexity of the product or service

EThe type of labeling used

Show Suggested Answer

Suggested Answer: C

by Delsie at Jun 22, 2024, 10:12 AM

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Norah

5 months ago

Haha, who cares about the zone of tolerance? I just want a product that does the job and doesn't give me a headache. Option E all the way!

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Raul

3 months ago

Let's go with option E then.

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Mable

3 months ago

I never really thought about labeling, but now that you mention it, I'll go with Option E as well.

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Brice

4 months ago

Yeah, labeling is important for me too. Option E it is.

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Jaclyn

4 months ago

I agree, I just want something that works. Option E for me too.

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Veta

4 months ago

I'm with you guys, let's go with option E for simplicity.

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Peggy

4 months ago

Yeah, labeling is important for me as well.

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Loren

4 months ago

Option E sounds good to me too.

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Cathern

4 months ago

I agree, I just want something that works.

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Reita

4 months ago

Yeah, I don't really care about all that other stuff. Option E it is.

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Mertie

4 months ago

I agree, I just want something that works. Option E sounds good to me.

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Beatriz

5 months ago

Ah, this is a tricky one! I'm going to go with D. The complexity of the product or service is bound to impact the customers' expectations and tolerance levels.

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Marguerita

4 months ago

Yeah, I agree. It's all about managing those customer expectations.

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Lorrie

4 months ago

I think D makes sense. The more complex the product, the higher the expectations.

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Melita

5 months ago

I think it's a combination of both C) and D). The importance of service quality dimension and complexity of the product/service.

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Brice

5 months ago

I believe D) The complexity of the product or service also plays a role in customer tolerance.

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Jesus

5 months ago

Hmm, I'm not so sure. I think the breadth of the product mix (B) could also play a role in shaping the zone of tolerance.

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Ezekiel

5 months ago

I think the importance of each service quality dimension is also crucial in determining the zone of tolerance.

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Ezekiel

5 months ago

I agree, the breadth of the product mix can definitely impact the zone of tolerance.

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Shelia

5 months ago

I think the correct answer is C. The importance of each service quality dimension is crucial in determining the zone of tolerance for customers.

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Bettina

5 months ago

Yes, it plays a significant role in determining how much variation customers are willing to accept.

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Anika

5 months ago

I agree, the importance of each service quality dimension is definitely a key factor.

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Gwen

6 months ago

I agree with Tarra, the service quality dimension is crucial for determining customer tolerance.

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Tarra

6 months ago

I think it's C) The importance of each service quality dimension.

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