AMA Exam PCM Topic 4 Question 81 Discussion

Actual exam question for AMA's PCM exam

Question #: 81
Topic #: 4

Hugo, impressed by a popular NFL star's frohawk hairstyle, visits Angelo's Hair Salon to get the same hairstyle. The stylist at Angelo's is very good and gives Hugo the exact style that he wants. Having received good service, Hugo visits Angelo's three months later to get a mohawk hairstyle. This time, Hugo is not satisfied with the end result and decides not to come back to Angelo's again. Which of following aspects of a service is illustrated in this scenario?

AIntangibility

BHeterogeneity

CPerishability

DInseparability

ENonstorability

Show Suggested Answer

Suggested Answer: B

by Lisha at Feb 10, 2024, 07:24 PM

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Delbert

7 months ago

I believe it's a combination of heterogeneity and inseparability. The stylist's performance can differ, affecting the overall service quality.

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Frederic

7 months ago

I think it's more about inseparability. The outcome of the service depends on the interaction between the stylist and the customer.

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Leota

7 months ago

I agree with Josephine. The quality of service can vary from one visit to another, just like Hugo's experience.

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Josephine

7 months ago

I think the aspect of service illustrated in this scenario is heterogeneity.

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