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AMA Exam PCM Topic 6 Question 29 Discussion

Actual exam question for AMA's PCM exam
Question #: 29
Topic #: 6
[All PCM Questions]

Jim's book store sold management textbooks online to university students. The store wanted to open a brick and motor store in a small town. However, a study showed that there was only small community college in the area and the number of prospective customers was likely to be low. In this scenario, the store is considering the _____ criterion.

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Suggested Answer: B

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