AMA Exam PCM Topic 6 Question 93 Discussion

Actual exam question for AMA's Professional Certified Marketer exam

Question #: 93
Topic #: 6

[All Professional Certified Marketer Questions]

How can firm decrease the depth of the product mix?

ABy adding a new product to an existing product line

BBy deleting products to realign resources

CBy eliminating loss-making product lines

DBy introducing an existing product line in a new markets

EBy deleting product lines in one market and moving them to another market

Show Suggested Answer

Suggested Answer: B

by Beth at Jul 12, 2024, 04:23 AM

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Kristeen

11 days ago

Haha, I'm just picturing a company doing a product line fire sale - 'Everything must go!' (E)

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Josephine

17 days ago

I'm not so sure about that. What if we just introduce an existing product line in a new market? That could be a clever way to expand without adding new products. (D)

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Luisa

20 days ago

I agree with Noah, getting rid of loss-making product lines will help the firm focus on profitable products.

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Noah

24 days ago

I think eliminating loss-making product lines is the most effective way to decrease the depth of the product mix.

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Twanna

25 days ago

Option C is a good one too. Eliminating loss-making product lines could definitely help streamline the product portfolio.

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Louisa

13 days ago

Option C is a good one too. Eliminating loss-making product lines could definitely help streamline the product portfolio.

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Erasmo

1 months ago

I disagree, I believe deleting products to realign resources is a better option.

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Major

1 months ago

Hmm, I think option B is the way to go. Deleting products to realign resources seems like the most straightforward way to decrease the depth of the product mix.

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Fidelia

16 days ago

Yes, by removing certain products, the firm can focus its resources on more profitable ones.

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Lashandra

18 days ago

I agree, option B does seem like a practical approach to streamline the product mix.

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Vicente

1 months ago

I think the firm can decrease the depth of the product mix by adding a new product to an existing product line.

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