AMA Exam PCM Topic 7 Question 103 Discussion

Actual exam question for AMA's PCM exam

Question #: 103
Topic #: 7

[All PCM Questions]

Which of the following combinations is used to determine the equity of a brand?

ABrand awareness, perceived value, brand associations, and brand loyalty

BBrand extension, depth, breadth, and product mix

CCo-branding, customer value, and product line

DBrand dilution, marketing strategy, labeling strategy, and branding strategy

EBrand association, packaging, line extension, and associated services

Show Suggested Answer

Suggested Answer: A

by Micah at Nov 18, 2024, 02:37 AM

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Junita

14 days ago

E) Brand association, packaging, line extension, and associated services - This one's close, but I think A) is the more comprehensive answer.

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Mirta

14 days ago

I'm not sure, but I think C could also be a possibility as it mentions customer value.

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Freida

15 days ago

Haha, D) Brand dilution, marketing strategy, labeling strategy, and branding strategy - Sounds like a recipe for a brand disaster if you ask me!

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Vi

16 days ago

C) Co-branding, customer value, and product line - Hmm, not too sure about this one. Doesn't seem to hit all the important elements.

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Carmen

19 days ago

I agree with Amira, A makes sense because it includes key factors like brand loyalty.

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Amira

20 days ago

I think the answer is A.

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Tamra

21 days ago

A) Brand awareness, perceived value, brand associations, and brand loyalty - This one definitely covers the key factors that determine a brand's equity.

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Patti

1 days ago

I'm not sure, I think it might be C) Co-branding, customer value, and product line.

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Lavonna

5 days ago

I agree, those factors are crucial in determining a brand's equity.

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Alfreda

7 days ago

I think A) Brand awareness, perceived value, brand associations, and brand loyalty is the correct combination.

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