AMA Exam PCM Topic 9 Question 21 Discussion

Actual exam question for AMA's PCM exam

Question #: 21
Topic #: 9

Peltz, a chewing gum manufacturer, markets chewing gum in a variety of flavors. The company also sells cardamom- and clove-flavored chewing gum under the Peltz brand. Five years after the introduction of the cardamom and clove flavors, the name Peltz is synonymous with cardamom- and clove-flavored chewing gum. Which of the following aspects of the Peltz brand is exemplified in this scenario?

ABrand awareness

BPerceived value

CBrand parity

DBrand loyalty

EBrand extension

Show Suggested Answer

Suggested Answer: A

by Audry at May 04, 2022, 12:30 AM

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