BCS Exam BAP18 Topic 9 Question 10 Discussion

A group of stakeholders at FlyMe travel operators are in a meeting to discus the Business Activity Model (BAM) for a new subsidiary business. They are planning to launch a new offering, which will offer flight bundle' packages for organization that regularly need to send their staff overseas. The following activities have been identified so far:

a) Monitor flight bundle' sates

b) Sell "night bundles*

c) Determine demand amongst existing customers

d) Identify potential airline earners

e) Determine 'flight bundle' locations,

f) Define bundle pricing.

Although the Operations Director for FlyMe is supportive of the new business proposition, she is not entirely convinced there is a gap in the market, nor is she confident that the idea will be profitable.

With these concerns in mind, which planning activities will she be keen to ensure are discussed before the meeting ends?