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BCS Exam MBP18 Topic 6 Question 4 Discussion

Actual exam question for BCS's MBP18 exam
Question #: 4
Topic #: 6
[All MBP18 Questions]

A company has the following issue to consider:

a) The way staff interact with customers

b) The image it wishes to portray

c) The price of competing products.

c) The margin that it aims to make.

Which of these SHOULD be reflected in its value proposition?

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Suggested Answer: C

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