CIMA Exam CIMAPRA19-E01-1 Topic 3 Question 101 Discussion

Actual exam question for CIMA's CIMAPRA19-E01-1 exam

Question #: 101
Topic #: 3

[All CIMAPRA19-E01-1 Questions]

Which TWO of the following are important aspects of the product in the marketing mix?

ABrand image

BWarranties

CSponsorship

DDistribution

EAdvertising

Show Suggested Answer

Suggested Answer: A, B

by Ines at Sep 19, 2024, 01:04 AM

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Paz

2 months ago

Ah, the age-old marketing mix question. If I had to pick two, I'd go with brand image and distribution. Gotta make sure your product stands out and gets in front of the right people. Oh, and don't forget the free samples!

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Lorenza

1 months ago

True, brand image and distribution can make or break a product. Free samples are a nice touch to reel in customers.

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Shalon

2 months ago

I agree, those two are crucial. And free samples can really help get people interested.

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Nydia

2 months ago

Brand image and distribution are definitely key. You want your product to look good and be easy to find.

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Matthew

2 months ago

This is a tough one! I'm tempted to say brand image, distribution, and advertising. Gotta cover all the bases, you know? Wait, is 'sponsorship' like when companies sponsor influencers? That could work too.

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Gary

2 months ago

Hmm, I'm not so sure about sponsorship. Sounds like something you'd see more in sports marketing. I'd go with brand image, distribution, and advertising.

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Jovita

1 months ago

I think warranties are also important for building trust with customers.

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Jolene

1 months ago

Advertising helps to create awareness and drive sales.

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Marguerita

2 months ago

Distribution is key to making sure the product is available to consumers.

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Cory

2 months ago

I agree, brand image is definitely important for attracting customers.

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Royal

2 months ago

I think distribution and advertising are more important. Without distribution, how will customers get the product?

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Raul

3 months ago

I agree with A. Those two are crucial. But I'd also argue that warranties are important - they build trust and confidence in the product.

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Noel

2 months ago

B) Warranties

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Jarvis

2 months ago

A) Brand image

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Rolande

3 months ago

I agree with Doretha. Brand image helps with perception and warranties build trust.

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Doretha

3 months ago

I think brand image and warranties are important.

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Cristen

3 months ago

Brand image and distribution are definitely key aspects of the marketing mix. Can't forget the importance of a strong brand identity and getting the product in front of customers.

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Dulce

3 months ago

Yes, having a strong brand and making sure the product is easily accessible are key factors.

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Veronika

3 months ago

Brand image and distribution are crucial for success in marketing.

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