CIMA Exam CIMAPRA19-E01-1 Topic 3 Question 90 Discussion

Actual exam question for CIMA's CIMAPRA19-E01-1 exam

Question #: 90
Topic #: 3

Company P is a recruitment agency specialising in placing accountancy and legal personnel in employment. A large part of the role of the agency is to meet the prospective individuals in order to ensure they are placed in the most appropriate roles.

Which THREE elements of the marketing mix relate specifically to the type of business described, to a greater extent than would apply to a manufacturing company?

APeople

BProcesses

CPhysical evidence

DPromotion

EPrice

FProduct

Show Suggested Answer

Suggested Answer: A, B, C

by Daryl at Jun 24, 2024, 03:22 AM

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Harley

5 months ago

I would also add Promotion as a key element. Company P needs to market themselves to attract both clients and candidates.

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Vincenza

5 months ago

The correct answer is A, C, and E. Promotion and price are also important for a recruitment agency to attract both clients and candidates. Can't forget the business side of things!

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5 months ago

I agree, the people aspect is crucial for a recruitment agency. They need to have knowledgeable and personable staff to effectively match candidates with the right roles.

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Peggy

4 months ago

C) Physical evidence

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Odette

4 months ago

B) Processes

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Felicitas

4 months ago

A) People

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Tricia

6 months ago

I think People, Processes, and Physical evidence are the key elements for a recruitment agency like Company P.

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Kenneth

6 months ago

People, Processes, and Physical evidence are definitely the most relevant elements for this type of recruitment agency. They need to focus on the quality and experience of their personnel, the efficiency of their processes, and the professional image they present.

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Glynda

5 months ago

Processes play a big role too, they need to be smooth and efficient to place candidates effectively.

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Joye

5 months ago

Definitely, having the right people is crucial for a recruitment agency.

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