CIMA Exam CIMAPRA19-E01-1 Topic 6 Question 100 Discussion

Actual exam question for CIMA's CIMAPRA19-E01-1 exam

Question #: 100
Topic #: 6

Which THREEof the followingfeatures are likely to indicate that an organisation is following the marketing concept as a business philosophy?

AMarket research

BMarketing as a management process

CCustomer satisfaction surveys

DCompetitive pricing policies

EProduction cost controls and regular process reviews

FImaginative promotional campaigns

Show Suggested Answer

Suggested Answer: A, B, C

by William at Sep 15, 2024, 06:38 PM

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Javier

2 months ago

I think Janine's got the right idea. Production cost controls and regular process reviews (E) are also important to ensure the organization can actually deliver on its promises to cusAftoners.

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Delbert

14 days ago

C) Customer satisfaction surveys

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Juan

15 days ago

B) Marketing as a management process

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Goldie

1 months ago

A) Market research

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Afton

2 months ago

Ha, imagine if the answer was just 'all of the above'! That would be too easy. I'm going with A, C, and F - gotta keep those cusAftoners happy and get the word out creatively.

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Janine

2 months ago

Hmm, I'm not so sure about D - competitive pricing policies. That seems more like a tactical decision than a reflection of the overall business philosophy. I'd go with A, C, and E instead.

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Lashawnda

1 months ago

Market research, customer satisfaction surveys, and production cost controls do seem to be key indicators of following the marketing concept.

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Laurena

2 months ago

I think D can still be part of the marketing concept, but I see your point about it being more tactical.

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Zona

2 months ago

I agree with you, A, C, and E are more aligned with the marketing concept as a business philosophy.

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I agree with Magdalene's choices, but I'd also add B - marketing as a management process. That shows the organization is truly committed to the marketing concept, not just doing it as an afterthought.

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Magdalene

2 months ago

I think A, C, and F are the key features that indicate an organization is following the marketing concept. Market research, customer satisfaction surveys, and imaginative promotional campaigns are all focused on understanding and meeting customer needs.

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Graciela

1 months ago

Competitive pricing policies can be important, but they may not always indicate a focus on customer satisfaction.

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Alpha

2 months ago

Marketing as a management process is also crucial for implementing marketing strategies effectively.

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Gregoria

2 months ago

Market research helps understand customer needs, customer satisfaction surveys measure satisfaction, and imaginative promotional campaigns attract customers.

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Lavera

2 months ago

A, C, and F are definitely important indicators of following the marketing concept.

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Joseph

3 months ago

I believe D, E, and F are also important. Competitive pricing, cost controls, and promotional campaigns can also indicate a focus on marketing.

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Aimee

3 months ago

I agree with Nickolas. Market research, marketing as a management process, and customer satisfaction surveys show a customer-focused approach.

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Nickolas

3 months ago

I think A, B, and C are indicators of following the marketing concept.

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CIMA Exam CIMAPRA19-E01-1 Topic 6 Question 100 Discussion

Contribute your Thoughts:

Javier

Delbert

Juan

Goldie

Afton

Janine

Lashawnda

Laurena

Zona

Staci

Magdalene

Graciela

Alpha

Gregoria

Lavera

Joseph

Aimee

Nickolas