CIMA Exam CIMAPRA19-E01-1 Topic 6 Question 52 Discussion

Actual exam question for CIMA's CIMAPRA19-E01-1 exam

Question #: 52
Topic #: 6

La Vie En Rose was the latest perfume from the popular and well known perfumery, Lol

a. In almost every high quality magazine there was an advert featuring a famous actress and produced by a well known director. A

few weeks after launching, La Vie En Rose became the top selling perfume.

At the same time, another perfume called Amber launched from a smaller company and only appeared in a few advertisements and the perfume doesn't sell well.

In a blind test, where participants tried both Amber and La Vie En Rose, it was found that La Vie En Rose was the most popular choice.

Which orientation did La Vie En Rose use and why was it more successful than the Amber perfume?

ALa Vie En Rose focused primarily on the selling and promotion of a product.

BThe perfumery based their marketing around customer needs.

CThe perfumery were chiefly concerned with the quality of La Vie En Rose.

DThey specialised in producing as much as possible of a given product or service.

Show Suggested Answer

Suggested Answer: A

by Lawrence at May 26, 2022, 11:04 PM

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