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CIMA Exam CIMAPRA19-E03-1 Topic 2 Question 88 Discussion

Actual exam question for CIMA's CIMAPRA19-E03-1 exam
Question #: 88
Topic #: 2
[All CIMAPRA19-E03-1 Questions]

AAA is a car manufacturer which has undertaken a strategy to lobby a regional authority to include Its flagship hybrid model in a regional initiative to grant low-emission cars access to faster moving vehicle lanes. These faster vehicle lanes were historically only available to cars carrying passengers. Given the benefits of AAA's low emission vehicles, AAA's cars were authorised to make use of the faster lanes, even when no passengers were on board providing AAA with a decisive competitive edge.

Which of the following strategies is AAA pursuing?

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Suggested Answer: C

Contribute your Thoughts:

Rosenda
5 months ago
This question is a real gas-guzzler! I mean, how many strategies can you fit into one car? Clearly, AAA is driving straight to the top with this one.
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Alesia
4 months ago
C) A non-market strategy.
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Marnie
5 months ago
A) An environmental strategy.
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Edward
6 months ago
I think it's a mix of both a non-market and a sustainability strategy. AAA is leveraging its political connections while also contributing to environmental goals.
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Nida
5 months ago
Yes, and they are also focusing on sustainability by promoting their low-emission vehicles.
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Howard
5 months ago
I agree, AAA is definitely pursuing a non-market strategy by lobbying the regional authority.
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Clay
6 months ago
I disagree, this is clearly an environmental strategy. AAA is promoting its low-emission vehicles, which is great for the planet.
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Elfriede
6 months ago
Definitely a non-market strategy. AAA is using its influence with the regional authority to gain a competitive advantage. Smart move!
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Frederick
5 months ago
It's a smart move to gain a competitive edge by getting their low-emission vehicles access to faster lanes.
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Bronwyn
5 months ago
I agree, AAA is definitely pursuing a non-market strategy by leveraging their influence with the regional authority.
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Wilson
5 months ago
C) A non-market strategy.
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Oretha
6 months ago
B) A sustainability strategy.
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Venita
6 months ago
A) An environmental strategy.
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Tuyet
6 months ago
It's a smart move to gain a competitive edge by getting their low-emission vehicles access to faster lanes.
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Julianna
6 months ago
I agree, AAA is definitely pursuing a non-market strategy by leveraging their influence with the regional authority.
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Rashad
6 months ago
I agree with you, Chi. AAA's strategy involves lobbying a regional authority, which falls under a non-market strategy.
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Chi
6 months ago
I think AAA is pursuing a non-market strategy.
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