CIMA Exam CIMAPRA19-E03-1 Topic 5 Question 83 Discussion

Actual exam question for CIMA's CIMAPRA19-E03-1 exam

Question #: 83
Topic #: 5

AAA is a car manufacturer which has undertaken a strategy to lobby a regional authority to include Its flagship hybrid model in a regional initiative to grant low-emission cars access to faster moving vehicle lanes. These faster vehicle lanes were historically only available to cars carrying passengers. Given the benefits of AAA's low emission vehicles, AAA's cars were authorised to make use of the faster lanes, even when no passengers were on board providing AAA with a decisive competitive edge.

Which of the following strategies is AAA pursuing?

AAn environmental strategy.

BA sustainability strategy.

CA non-market strategy.

DA market strategy

Show Suggested Answer

Suggested Answer: C

by Ezekiel at Apr 10, 2024, 12:17 AM

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Alonso

5 months ago

Yes, it aligns with their goals of promoting sustainability while gaining a competitive edge.

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Thad

5 months ago

That's a good point. It could be both an environmental and non-market strategy.

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Rosalia

5 months ago

I believe it could also be considered as an environmental strategy, as they are promoting their low-emission vehicles.

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Alonso

5 months ago

Because they are lobbying a regional authority for special privileges based on environmental benefits.

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Thad

5 months ago

Why do you think it's a non-market strategy?

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Alonso

5 months ago

I think AAA is pursuing a non-market strategy.

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Larae

5 months ago

I would say it's a mix of both environmental and non-market strategies to gain a competitive edge.

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Eladia

6 months ago

Yes, I see your point Karl. They are indeed promoting environmental sustainability.

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Karl

7 months ago

But isn't it also an environmental strategy since they are promoting low-emission vehicles?

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Howard

7 months ago

I agree with Layla. By getting permission to use faster lanes, AAA is addressing non-market forces.

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Layla

7 months ago

I think AAA is pursuing a non-market strategy by lobbying the regional authority.

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Veronika

8 months ago

I wonder if they'll have to disclose the number of passengers in the car when they use the fast lane. Like, 'Attention passengers: please don't all get out at the same time, or we'll get a ticket!'

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Raylene

8 months ago

Yeah, I agree. This is definitely more about gaining a strategic advantage than just being environmentally responsible. It's a non-market strategy for sure.

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Stefan

8 months ago

True, but I think the key here is that they're not just trying to be environmentally friendly - they're trying to gain a competitive edge. So it's not a pure environmental strategy, in my opinion.

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Miles

8 months ago

But couldn't you also argue that this is an environmental strategy? They're promoting the use of low-emission vehicles, which is a sustainability-focused goal.

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Annette

8 months ago

I agree, the non-market strategy seems like the most appropriate answer. By lobbying the regional authority, they're trying to change the rules of the game in their favor.

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Yuki

7 months ago

Yes, by lobbying the regional authority, they're changing the rules to their advantage.

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Justine

7 months ago

I think AAA is pursuing a non-market strategy.

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Alton

8 months ago

Hmm, this question is interesting. I think AAA is definitely pursuing a non-market strategy here. They're trying to influence the regulatory environment to get a competitive advantage, rather than just competing in the regular market.

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