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CIMA Exam CIMAPRA19-E03-1 Topic 7 Question 53 Discussion
Actual exam question for
CIMA's
CIMAPRA19-E03-1 exam
Question #: 53
Topic #: 7
[All CIMAPRA19-E03-1 Questions]
Topic #: 7
A has a portfolio of business units. One of A's units has a total market share of 25% and its largest competitor has a market share of 20%. In the last year the overall market of this business unit has declined by 2%, although its revenues have increased by 12%. following a successful marketing campaign.
According to the BCG matrix. A's business unit would be classified as which of the following?
Suggested Answer:
C
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