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CIMA Exam CIMAPRA19-E03-1 Topic 8 Question 84 Discussion

Actual exam question for CIMA's CIMAPRA19-E03-1 exam

Question #: 84
Topic #: 8

[All CIMAPRA19-E03-1 Questions]

A has a portfolio of business units. One of A's units has a total market share of 25% and its largest competitor has a market share of 20%. In the last year the overall market of this business unit has declined by 2%, although its revenues have increased by 12%. following a successful marketing campaign.

According to the BCG matrix. A's business unit would be classified as which of the following?

ADog

BCash Cow

CStar

DQuestion Mark

Show Suggested Answer

Suggested Answer: C

by Felicidad at Apr 22, 2024, 07:25 AM

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Brett

6 months ago

I agree with user 1, the business unit seems to be in a growth phase which aligns with a Star classification.

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Nydia

6 months ago

I disagree, I think the answer is B) Cash Cow.

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Tasia

6 months ago

With the increase in revenues despite a slight decline in market share, it shows potential for growth.

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Annice

6 months ago

Why do you say that?

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Tasia

7 months ago

I think the answer is C) Star.

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Novella

8 months ago

That makes sense, since it has a high market share and is generating good revenues.

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Junita

8 months ago

I think it would be classified as a Cash Cow.

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