Which percentage of customers are willing to pay more for products manufactured sustainably?
66% of customers are willing to pay more for products that are manufactured sustainably. This reflects a growing consumer awareness and demand for environmentally responsible products. Companies like Cisco leverage this trend by emphasizing their sustainability practices and incorporating them into their product development and marketing strategies. This data is supported by various consumer surveys and market research studies on sustainability preferences (Cisco Blogs) (Impakter). https://blogs.cisco.com/csr/net-zero-methodology-yes-it-is-complicated-but-worth-doing-thoroughly
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