DMI Exam PDDM Topic 10 Question 86 Discussion

Actual exam question for DMI's PDDM exam

Question #: 86
Topic #: 10

Your CEO has asked youtoset out some concrete business objectives for the upcoming social media marketing campaign. Choose TWO such objectives from the list below:

ALeads

BRevenue

CClick-Through-Rate

DSocial mentions

EReputation

Show Suggested Answer

Suggested Answer: A, B

by Cherilyn at Apr 26, 2024, 06:39 PM

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Edison

6 months ago

Agreed. CEO would probably prioritize tangible results like Leads and Revenue.

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Willow

6 months ago

Alright. So, Leads and Revenue it is then?

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Paola

6 months ago

CTR and Social mentions are good, but they’re more indirect. Leads and Revenue are more concrete.

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Helga

7 months ago

True, but what about Click-Through-Rate and Social mentions?

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Edison

7 months ago

I think Leads and Revenue should be the focus. They directly affect business growth.

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Willow

7 months ago

The question seems tricky. Which objectives are the most important?

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