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IIBA Exam IIBA-AAC Topic 5 Question 2 Discussion

Actual exam question for IIBA's IIBA-AAC exam
Question #: 2
Topic #: 5
[All IIBA-AAC Questions]

During a team meeting, the team discuss a technique where real or perceived benefits to the customer, direct costs and opportunity costs are assessed. Which technique are they discussing?

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Suggested Answer: D

Value Modelling models value creation for stakeholders who use the solution. Value Modelling is also referred to as Customer Value Model. Value Modelling follows a basic structure: Customer value = Benefits -- Cost Benefits can be real (solves a problem or completes a job) or perceived (increases status, reputation, likability).


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