Marketo Exam MCE Topic 12 Question 74 Discussion

Actual exam question for Marketo's MCE exam

Question #: 74
Topic #: 12

[All MCE Questions]

A marketer is creating an autoresponder email to send a link to a piece of content.

What is an incorrect use of a token?

AA text token for the link to a displayed image

BA text token for the link to the content

CA lead token for the lead's first name

DA styled rich text token for the subject line.

Show Suggested Answer

Suggested Answer: B

by Micah at Sep 13, 2024, 07:46 PM

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Stevie

2 months ago

Hmm, that's a good point. I see where you're coming from.

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Susana

2 months ago

I disagree, I believe the incorrect use of a token is A, because a text token should not be used for an image link.

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Fernanda

2 months ago

Ooh, a styled rich text token for the subject line? Now we're talking! That's like putting a cherry on top of an already delicious sundae. I bet the marketing team would be thrilled with that one.

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Stevie

2 months ago

I think the incorrect use of a token is D, because the subject line should not be styled.

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Olive

2 months ago

A lead token for the lead's first name? Sounds like someone's trying to get a little too fancy. Let's stick to the basics and keep things simple, shall we?

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Shoshana

1 months ago

D) A styled rich text token for the subject line.

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Viki

1 months ago

C) A lead token for the lead's first name

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Lauran

2 months ago

B) A text token for the link to the content

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Georgene

2 months ago

A) A text token for the link to a displayed image

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Hmm, I think option B is the way to go. Using a text token for the link to the content seems like the most straightforward and sensible approach. Gotta love it when the right answer is also the simplest one.

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Alana

2 months ago

Option C seems unnecessary, a lead token for the lead's first name might not be relevant in this case.

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Na

2 months ago

I think option D is incorrect, a styled rich text token for the subject line doesn't make sense.

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Nelida

2 months ago

Using a lead token for the lead's first name would personalize the email even more.

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Ashlyn

2 months ago

Definitely, keeping it simple with a text token for the link makes it easy to manage.

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Hui

2 months ago

Yeah, using a text token for the link to the content is clear and effective.

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Lynna

2 months ago

I agree, option B is the best choice for the link to the content.

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Dottie

2 months ago

I agree, option B is definitely the correct choice.

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Cecil

3 months ago

A text token for the link to a displayed image? Really? That's just asking for trouble. This exam is testing our understanding of the basics, not our ability to create a disaster zone.

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Ludivina

2 months ago

C) A lead token for the lead's first name

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Twila

3 months ago

A) A text token for the link to a displayed image

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Marketo Exam MCE Topic 12 Question 74 Discussion

Contribute your Thoughts:

Stevie

Susana

Fernanda

Stevie

Olive

Shoshana

Viki

Lauran

Georgene

Dulce

Alana

Na

Nelida

Ashlyn

Hui

Lynna

Dottie

Cecil

Ludivina

Twila