Marketo Exam MCE Topic 9 Question 59 Discussion

Actual exam question for Marketo's MCE exam

Question #: 59
Topic #: 9

In which two ways can a marketer avoid a spamtrap? (Choose two.)

AEstablish a direct Opt-in process for all leads

BEmail leads who have been inactive for more than 6 months

CPurge the database of inactive leads

DPurchase lists from data vendors

Show Suggested Answer

Suggested Answer: A, C

by Colette at Mar 19, 2024, 05:37 AM

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6 months ago

That makes sense. It's risky to email leads who haven't directly opted in.

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6 months ago

Purchasing lists from data vendors can lead to spamtraps, as the leads may not have directly opted in.

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6 months ago

I'm not sure about this. Can someone explain why option D is not a good choice?

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7 months ago

I agree with Glenn. A direct Opt-in process and purging inactive leads are important.

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7 months ago

I think the answer is A and C.

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