Oracle Exam 1Z0-1032-20 Topic 2 Question 21 Discussion

Actual exam question for Oracle's 1Z0-1032-20 exam

Question #: 21
Topic #: 2

A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriber receives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.

Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?

ABecause the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.

BThe purchase transaction is attributed to the first campaign that the recipient opened and clicked.

CThe purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.

DThe purchase transaction is attributed to both email campaigns.

Show Suggested Answer

Suggested Answer: C

by Leonora at May 04, 2022, 02:22 PM

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