Hmm, I wonder if the IT software provider would just try to sell them more stuff instead of actually helping them improve support. Option B is the way to go.
I'm going to go with B. Surveying the customers and users is the key to understanding the support from their point of view, which is what an 'outside in' approach is all about.
Option B is the correct 'outside in' approach. By gathering feedback directly from customers and users, the organization can understand how the IT services are being perceived and supported from their perspective.
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