B) An understanding of how the project will contribute to corporate objectives - that's the only way the exec can justify this project to the higher-ups, am I right?
I believe an understanding of how the project will contribute to corporate objectives is also important for the Executive to have before initiating the project.
B) An understanding of how the project will contribute to corporate objectives is the most important. The executive needs to know how this project aligns with the bigger picture.
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