Salesforce Exam B2B Solution Architect Topic 10 Question 40 Discussion

Actual exam question for Salesforce's B2B Solution Architect exam

Question #: 40
Topic #: 10

Universal Containers (UC) is using Sales Cloud and Service Cloud. UC wants a solution that can tend scheduled emails on a dairy, weekly, or monthly basis to existing customers and prospects. UC also wants to track if customers haveopened the emails. There can be as little as 1,000 emails in a week or as many as 100,000 emails in a month, depending on the season.

Based on that criteria, which solution should the Solution Architect recommend to UC?

ASet up scheduled flows to handleemail sending and tracking.

BRecommend Marketing Cloud Account Engagement.

CDevelop a custom solution using scheduled Apex to send emails.

DRecommend Marketing Cloud Personalization.

Show Suggested Answer

Suggested Answer: B

For Universal Containers' requirements of sending scheduled emails and tracking opens, Marketing Cloud Account Engagement (formerly Pardot) is the recommended solution. It is specifically designed for B2B marketing automation, including email campaigns, lead nurturing, and engagement tracking. Marketing Cloud Account Engagement can handle the variable volume of emails and provides detailed analytics on email interactions, ensuring UC can effectively communicate with its audience and gain insights into campaign performance, in line with Salesforce's marketing automation best practices.

by Mari at Aug 22, 2024, 11:07 AM

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Lashunda

2 months ago

C) Develop a custom solution using scheduled Apex. That way, we can add some 'unicorn glitter' to the emails and make them extra sparkly. Who doesn't love a bit of whimsy in their marketing?

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Frederick

2 months ago

B) Recommend Marketing Cloud Account Engagement. It's the enterprise-grade solution for managing email campaigns at scale. Plus, it's probably the only option that can handle 100,000 emails in a month without crashing.

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3 months ago

B) Recommend Marketing Cloud Account Engagement. It's the perfect solution for handling large email volumes and tracking customer engagement.

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Oliva

3 months ago

B) Recommend Marketing Cloud Account Engagement. It's the perfect solution for handling large email volumes and tracking customer engagement.

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Nancey

3 months ago

A) Set up scheduled flows to handle email sending and tracking.

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