Salesforce Exam B2B Solution Architect Topic 7 Question 36 Discussion

Actual exam question for Salesforce's B2B Solution Architect exam

Question #: 36
Topic #: 7

Universal Containers (UC) is using Sales Cloud and Service Cloud. UC wants a solution that can tend scheduled emails on a dairy, weekly, or monthly basis to existing customers and prospects. UC also wants to track if customers haveopened the emails. There can be as little as 1,000 emails in a week or as many as 100,000 emails in a month, depending on the season.

Based on that criteria, which solution should the Solution Architect recommend to UC?

ASet up scheduled flows to handleemail sending and tracking.

BRecommend Marketing Cloud Account Engagement.

CDevelop a custom solution using scheduled Apex to send emails.

DRecommend Marketing Cloud Personalization.

Show Suggested Answer

Suggested Answer: B

For Universal Containers' requirements of sending scheduled emails and tracking opens, Marketing Cloud Account Engagement (formerly Pardot) is the recommended solution. It is specifically designed for B2B marketing automation, including email campaigns, lead nurturing, and engagement tracking. Marketing Cloud Account Engagement can handle the variable volume of emails and provides detailed analytics on email interactions, ensuring UC can effectively communicate with its audience and gain insights into campaign performance, in line with Salesforce's marketing automation best practices.

by Hershel at Jun 30, 2024, 04:06 AM

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Alison

4 months ago

You know, I heard Marketing Cloud is powered by actual unicorns. True story. So if you want your emails to be sprinkled with a little magic, there's your answer!

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Davida

4 months ago

C) Develop a custom solution using scheduled Apex to send emails.

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Nikita

4 months ago

B) Recommend Marketing Cloud Account Engagement.

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Art

4 months ago

A) Set up scheduled flows to handle email sending and tracking.

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Marjory

5 months ago

Flows? Really? For that kind of email volume? Talk about a maintenance nightmare. Give me Marketing Cloud any day - set it and forget it!

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Tamesha

3 months ago

Flows? Really? For that kind of email volume? Talk about a maintenance nightmare. Give me Marketing Cloud any day - set it and forget it!

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Quiana

3 months ago

B) Recommend Marketing Cloud Account Engagement.

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Ben

3 months ago

A) Set up scheduled flows to handle email sending and tracking.

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Yolando

3 months ago

Give me Marketing Cloud any day - set it and forget it!

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Melynda

3 months ago

B) Recommend Marketing Cloud Account Engagement.

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Silva

3 months ago

Flows? Really? For that kind of email volume? Talk about a maintenance nightmare.

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Chi

4 months ago

A) Set up scheduled flows to handle email sending and tracking.

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Leota

5 months ago

Ooh, Marketing Cloud Personalization? Get that personalized touch, eh? Though I don't know if that's really necessary for a simple scheduled email campaign. Gotta keep it simple, stupid!

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Theron

5 months ago

I'd be careful with a custom Apex solution. What if the email volume spikes? Might be tough to scale that. Better to go with a purpose-built tool like Marketing Cloud.

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Stanford

4 months ago

B) Recommend Marketing Cloud Account Engagement.

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Miles

4 months ago

B) Recommend Marketing Cloud Account Engagement.

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Lacresha

5 months ago

I agree with Vilma. Option B seems like the most efficient and user-friendly choice for managing our email campaigns.

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Vilma

5 months ago

That's a valid point, Josue. But I still think Marketing Cloud Account Engagement would provide us with the most comprehensive solution.

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Haydee

5 months ago

Marketing Cloud Account Engagement sounds like the way to go. Handles both email sending and tracking, and can handle the volume UC needs. Easy setup too!

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Kate

4 months ago

B) Recommend Marketing Cloud Account Engagement.

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Alfreda

5 months ago

A) Set up scheduled flows to handle email sending and tracking.

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Josue

5 months ago

I disagree, I believe option C, developing a custom solution using scheduled Apex, would be more cost-effective and tailored to our specific requirements.

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Vilma

6 months ago

I think we should go with option B, Marketing Cloud Account Engagement. It seems like the best fit for our needs.

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