Salesforce Exam B2B Solution Architect Topic 8 Question 38 Discussion

Actual exam question for Salesforce's B2B Solution Architect exam

Question #: 38
Topic #: 8

Universal Containers (UC) is using Sales Cloud and Service Cloud. UC wants a solution that can tend scheduled emails on a dairy, weekly, or monthly basis to existing customers and prospects. UC also wants to track if customers haveopened the emails. There can be as little as 1,000 emails in a week or as many as 100,000 emails in a month, depending on the season.

Based on that criteria, which solution should the Solution Architect recommend to UC?

ASet up scheduled flows to handleemail sending and tracking.

BRecommend Marketing Cloud Account Engagement.

CDevelop a custom solution using scheduled Apex to send emails.

DRecommend Marketing Cloud Personalization.

Show Suggested Answer

Suggested Answer: B

For Universal Containers' requirements of sending scheduled emails and tracking opens, Marketing Cloud Account Engagement (formerly Pardot) is the recommended solution. It is specifically designed for B2B marketing automation, including email campaigns, lead nurturing, and engagement tracking. Marketing Cloud Account Engagement can handle the variable volume of emails and provides detailed analytics on email interactions, ensuring UC can effectively communicate with its audience and gain insights into campaign performance, in line with Salesforce's marketing automation best practices.

by Elenore at Jul 15, 2024, 02:48 AM

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Dahlia

4 months ago

I agree with Arlette, option B with Marketing Cloud sounds like the most efficient solution.

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Jackie

4 months ago

I think option C could be a good custom solution.

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Arlette

4 months ago

I disagree, I believe option B is more suitable.

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Donte

5 months ago

I'd have to agree with Kate. Marketing Cloud is built for this exact scenario. Why reinvent the wheel when there's a ready-to-use solution?

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Teddy

4 months ago

B) I'd have to agree with Kate. Marketing Cloud is built for this exact scenario. Why reinvent the wheel when there's a ready-to-use solution?

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Alease

4 months ago

B) Recommend Marketing Cloud Account Engagement.

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Franklyn

4 months ago

A) Set up scheduled flows to handle email sending and tracking.

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5 months ago

I think option B is the way to go. Marketing Cloud Account Engagement seems like the perfect solution for UC's needs. It can handle large volumes of emails and track open rates too.

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Nathalie

4 months ago

I think option B is the best fit for UC. Marketing Cloud Account Engagement can handle the large volume of emails and track open rates accurately.

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Nathalie

4 months ago

I agree, Marketing Cloud Account Engagement is a great choice for UC. It can handle the volume of emails and track open rates effectively.

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