Salesforce Exam B2C Solution Architect Topic 4 Question 18 Discussion

Actual exam question for Salesforce's B2C Solution Architect exam

Question #: 18
Topic #: 4

A company had strong new-customer growth for the year but has noticed that lifetime value has been declining. They want to run automated re-engagement campaigns with customers who made purchases in the last 24 months but are unsure of where to start. They have Service Cloud, Marketing Cloud, and B2C Commerce implemented and recently began using Tableau CRM (formerly Einstein Analytics).

Which two recommendations should a Solution Architect provide to the company to improve the success of the automated campaign? Choose 2 answers

AConfigure Einstein Retargeting Recommendations in Marketing Cloud to automate segment generation for Journey Builder

BUse SMS as a channel due to its significantly higher engagement rate as compared to email

CGenerate personalized coupon codes in B2C Commerce and send them through Marketing Cloud to be able to effectively track impact of campaigns

DConsider using Einstein Discovery to generate a retargeting score representing likelihood to purchase in the next three months

Show Suggested Answer

Suggested Answer: A, B

by Mari at May 05, 2022, 07:07 AM

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