Salesforce Exam B2C-Solution-Architect Topic 4 Question 72 Discussion

Actual exam question for Salesforce's B2C-Solution-Architect exam

Question #: 72
Topic #: 4

Universal Containers currently has B2C Commerce and Marketing cloud for their commerce and marketing needs. They are concerned with the amount of abandoned carts they currently have with many of their customers and have requested to implement an abandoned cart solution.

What should a Solution Architect do first to accommodate a scalable and functional abandoned cart solution between B2C Commerce and Marketing Cloud?

AEnable Collect Tracking within Marketing Cloud Personalization Builder

BInstall Customer Tracking within Commerce Cloud Cartridge

CEnable Collect Tracking within Marketing Cloud Email Studio

DCreate Cart Abandonment Emails within Marketing Cloud Email Studio

Show Suggested Answer

Suggested Answer: A

Enabling Collect Tracking within Marketing Cloud Personalization Builder is the first step that a Solution Architect should do to accommodate a scalable and functional abandoned cart solution between B2C Commerce and Marketing Cloud. Collect Tracking is a feature that allows Marketing Cloud to track web analytics data from B2C Commerce using collect.js code on the storefront pages. This data can be used to create Abandoned Cart Journeys in Marketing Cloud using Einstein Web Recommendations. The other steps are not necessary or optimal for this solution.

by Johnetta at Aug 05, 2024, 03:15 PM

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Aleshia

10 days ago

Whoa, hold up. Did they mention anything about a solution involving a hamster on a wheel? Because that's the only way I'm gonna remember this.

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Tamekia

12 days ago

Creating Cart Abandonment Emails within Marketing Cloud Email Studio seems like a practical solution to remind customers about their abandoned carts and encourage them to complete their purchase.

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Gilberto

16 days ago

I believe installing Customer Tracking within Commerce Cloud Cartridge could also be a good option to track customer activity on the commerce platform.

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Leonora

18 days ago

B sounds like the way to go. Installing the Customer Tracking cartridge in Commerce Cloud is probably the foundation for this whole shebang.

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Rima

21 days ago

I agree with Alita. Enabling Collect Tracking within Marketing Cloud Personalization Builder would help track customer behavior and personalize the abandoned cart emails.

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