Salesforce Exam B2C Solution Architect Topic 7 Question 60 Discussion

Actual exam question for Salesforce's B2C Solution Architect exam

Question #: 60
Topic #: 7

Universal Containers currently has B2C Commerce and Marketing cloud for their commerce and marketing needs. They are concerned with the amount of abandoned carts they currently have with many of their customers and have requested to implement an abandoned cart solution.

What should a Solution Architect do first to accommodate a scalable and functional abandoned cart solution between B2C Commerce and Marketing Cloud?

AEnable Collect Tracking within Marketing Cloud Personalization Builder

BInstall Customer Tracking within Commerce Cloud Cartridge

CEnable Collect Tracking within Marketing Cloud Email Studio

DCreate Cart Abandonment Emails within Marketing Cloud Email Studio

Show Suggested Answer

Suggested Answer: A

Enabling Collect Tracking within Marketing Cloud Personalization Builder is the first step that a Solution Architect should do to accommodate a scalable and functional abandoned cart solution between B2C Commerce and Marketing Cloud. Collect Tracking is a feature that allows Marketing Cloud to track web analytics data from B2C Commerce using collect.js code on the storefront pages. This data can be used to create Abandoned Cart Journeys in Marketing Cloud using Einstein Web Recommendations. The other steps are not necessary or optimal for this solution.

by Candida at Mar 04, 2024, 04:35 AM

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Tamera

6 months ago

I'm with Glenna on this one. Option B sounds like the most comprehensive approach to get the data synced up between the two clouds. Gotta lay the groundwork before we start building out the emails.

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Rima

5 months ago

Yeah, we need to make sure the data is accurate before we can effectively target those abandoned carts.

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Sherron

5 months ago

I agree, option B seems like the best way to start syncing up the data.

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Amie

7 months ago

Haha, I bet the marketing team is just itching to start sending out those cart abandonment emails. But let's not put the cart before the horse, folks!

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Argelia

6 months ago

B) Install Customer Tracking within Commerce Cloud Cartridge

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Katie

6 months ago

B) Install Customer Tracking within Commerce Cloud Cartridge

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Sheridan

6 months ago

A) Enable Collect Tracking within Marketing Cloud Personalization Builder

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Ula

6 months ago

A) Enable Collect Tracking within Marketing Cloud Personalization Builder

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Jules

7 months ago

I see your point. Maybe enabling Collect Tracking in Marketing Cloud Email Studio could provide valuable insights as well.

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Ellen

7 months ago

D looks promising, but I'm worried that creating the cart abandonment emails in Marketing Cloud without the proper data integration would just be a band-aid solution. We need to set up the foundation first.

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Noel

7 months ago

Option C is interesting, but I'm not sure if enabling Collect Tracking in Email Studio alone would be enough to fully integrate the abandoned cart solution. Seems like we'd need to do a bit more.

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Nakisha

6 months ago

What additional steps can be taken to further enhance the abandoned cart solution?

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Lindsay

6 months ago

What should a Solution Architect do next after installing Customer Tracking within Commerce Cloud Cartridge?

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Donte

7 months ago

That's a good point. But wouldn't creating Cart Abandonment Emails in Marketing Cloud Email Studio be more effective?

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Vernell

7 months ago

Installing Customer Tracking within Commerce Cloud Cartridge might also help with tracking abandoned carts.

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Glenna

7 months ago

I think option B is the way to go. Installing Customer Tracking within the Commerce Cloud Cartridge seems like the logical first step to get the data flowing between the two systems.

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Jules

7 months ago

I think enabling Collect Tracking in Marketing Cloud Personalization Builder would be a good first step.

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Donte

7 months ago

We really need to reduce those abandoned carts.

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