Cloud Kicks has designed two new features for its online shopping experience. Feature A is
a tracker to show existing customers when their footwear will arrive, feature B gives the option to
invite friends to purchase, too, focusing on acquiring new customers. Which criteria should the
strategy designer use to determine which feature to build first?
The criteria that the strategy designer should use to determine which feature to build first is value and effort. Value and effort are two dimensions that can help evaluate and compare features based on their impact on achieving the desired outcomes and their difficulty or complexity to implement. Features that have high value and low effort are usually prioritized, while features that have low value and high effort are usually deprioritized or eliminated. Outcome and bandwidth or resourcing and budget may not be sufficient criteria for determining which feature to build first, as they do not account for both value and effort.
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