I'm picturing Northern Trail Outfitters trying to link purchases to subscriber IDs. Like, 'Sorry, Mr. Smith, but your Bigfoot Tracking Club membership doesn't qualify for our outdoor gear discounts.'
C. Unique Contact email address is the way to go. Anything else would be like trying to link your personal purchases to your neighbor's contact info. Hilarious!
I think the correct answer is C. Unique Contact email address. That's the most logical way to link the new data extensions to the existing contact records.
I think the correct answer is C. Unique Contact email address. That's the most logical way to link the new data extensions to the existing contact records.
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