Salesforce Exam CRT-251 Topic 12 Question 79 Discussion

Actual exam question for Salesforce's CRT-251 exam

Question #: 79
Topic #: 12

Prospects at Cloud Kicks are exposed to many different marketing activities. In most cases, a combination of several different activities result in a successful sale.

How should the consultant configure Salesforce to track which marketing activities influenced the customer to make a purchase?

AImplement Customizable Campaign Influence.

BCreate a junction object between Campaign and Opportunity.

CUse Surveys to request the information from the customer.

DMake the Primary Campaign Source required.

Show Suggested Answer

Suggested Answer: B

Creating a junction object between Campaign and Opportunity is the best way to track which marketing activities influenced a customer to make a purchase. This junction object will allow you to track the influence of multiple Campaigns on a single Opportunity, which can be used to gain insights into which Campaigns are most effective.

by Deeanna at Mar 08, 2024, 06:12 PM

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Eve

2 months ago

Option C: Surveys. Because nothing says 'we value your time' like a pop-up asking 'Hey, how'd you hear about us?' Am I right, folks?

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Shizue

2 months ago

Ah, the age-old question: do we make the customer's life easier, or our own? I vote for Option D - keep it simple, stupid!

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Josphine

1 months ago

D) Make the Primary Campaign Source required.

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Willodean

1 months ago

I agree, keeping it simple for the customer is key!

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Shantell

1 months ago

D) Make the Primary Campaign Source required.

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Dortha

1 months ago

C) Use Surveys to request the information from the customer.

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Judy

1 months ago

B) Create a junction object between Campaign and Opportunity.

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Jonelle

2 months ago

A) Implement Customizable Campaign Influence.

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Zona

3 months ago

Surveys? Really? That's just going to annoy the customer. Option B seems like the best way to capture the campaign-opportunity relationship.

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Royal

2 months ago

C) Use Surveys to request the information from the customer.

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Sonia

2 months ago

B) Create a junction object between Campaign and Opportunity.

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Jina

2 months ago

A) Implement Customizable Campaign Influence.

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Jeannetta

3 months ago

I like the simplicity of Option D, but what if the customer was influenced by multiple campaigns? Customizable Campaign Influence could give you more insight.

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Carman

2 months ago

Implementing Customizable Campaign Influence would definitely help in understanding the customer's behavior and the effectiveness of various marketing strategies.

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Carol

2 months ago

I agree, Customizable Campaign Influence would provide a more comprehensive view of the customer's journey and the impact of different marketing activities.

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Teri

3 months ago

Option D is great for tracking the primary campaign source, but Customizable Campaign Influence would be more beneficial if the customer was influenced by multiple campaigns.

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