A banking customer wants bring banking data to calculate customer lifetime value using calculated insights. What is the correct data flow in CDP to create this insight to use in segmentation?
Option C is interesting, but I'm not sure why you'd want to create a segment before the calculated insights. Seems like you'd want to use the insights to define the segments, not the other way around.
Option A seems a bit convoluted to me. Why create a new calculated insights when you can just map the data stream directly? Seems like an unnecessary step.
Option D looks the most comprehensive and logical flow to me. Creating a new data stream, mapping it to a data object, and then using that to create the calculated insights seems like the right approach.
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