Definitely B and C. Unifying data silos and having a single source of truth? That's like music to my ears. Now, if only my boss would let me use the company's disco ball during data meetings...
I'll have to go with B and C. Anything that helps me get a better handle on our customer data is alright in my book. Although, I do wonder if the IT department has been outsourcing their data cleaning to the janitor.
A and B for me. Data stewardship and unifying data silos? Sign me up! This is the kind of thing that keeps me up at night, thinking about customer data management.
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