Northern Trail Outfitters (NTO) plans to maintain contact preferences for customers and employees. NTO has implemented the following:
1. Customers are Person Accounts for their retail business.
2. Customers are represented as Contacts for their commercial business.
3. Employees are maintained as Users.
4. Prospects are maintained as Leads.
NTO needs to implement a standard communication preference management model for Person Accounts, Contacts, Users, and Leads.
Which option should the data architect recommend NTO to satisfy this requirement?
The Individual object is a standard object that lets you store details about data privacy and protection preferences for person accounts, contacts, users, and leads. The Individual object can be used to implement a standard communication preference management model for NTO, with relationships to the other objects.
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