How does Data Cloud ensure data privacy and security?
Data Privacy and Security in Data Cloud:
Ensuring data privacy and security is paramount in Salesforce Data Cloud.
Key Security Measures:
Encrypting Data at Rest and in Transit:
Data encryption ensures that information is protected from unauthorized access both when stored and when transmitted.
Enforcing and Controlling Consent Preferences:
Consent management ensures that data usage complies with customer permissions and regulatory requirements.
Steps to Implement Security Measures:
Data Encryption:
Enable encryption for data at rest using Salesforce Shield.
Ensure TLS/SSL encryption is used for data in transit.
Consent Management:
Set up and enforce consent preferences within Data Cloud.
Regularly audit and update consent records.
Practical Application:
Example: A financial institution uses encryption to secure customer financial data and manages consent to comply with GDPR.
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