Salesforce Exam Sales Cloud Consultant Topic 1 Question 102 Discussion

Actual exam question for Salesforce's Sales Cloud Consultant exam

Question #: 102
Topic #: 1

Annual sales numbers change depending on renewal periods and new products. Sales managers at Universal Containers (UC) want to emphasize the importance of customer retention when prioritizing the pipeline and customer engagement for the sales team.

Which metric should the consultant recommend to help UC emphasize the importance of customer retention to the overall business strategy?

ATotal pipeline Value

BCustomer Lifetime Value (CLV)

CAnnual Contract Value (ACV)

Show Suggested Answer

Suggested Answer: B

Customer Lifetime Value (CLV) is a key metric that helps organizations understand the long-term value of a customer relationship. It emphasizes the importance of customer retention by measuring the total revenue a business can reasonably expect from a single customer account throughout the business relationship. For Universal Containers, focusing on CLV will help sales managers prioritize customer engagement and retention strategies, highlighting the ongoing value of maintaining strong customer relationships over simply acquiring new customers.

Customer Lifetime Value (CLV) in Salesforce

Metrics for Customer Retention

by Catarina at Sep 16, 2024, 02:14 PM

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Arletta

2 months ago

Haha, forget the metrics, I say we just bribe the customers to stay with us! Kidding, kidding... kind of.

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Alecia

1 months ago

C) Customer Lifetime Value (CLV)

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Aleisha

1 months ago

B) Total Pipeline Value

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Dorothy

2 months ago

A) Annual Contract Value (ACV)

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Jenelle

2 months ago

Hmm, I'm not so sure. I think Annual Contract Value (ACV) might be a better option. It gives a more immediate snapshot of customer value.

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Sylvia

25 days ago

That's a good point. Maybe we should consider both metrics to get a comprehensive view of customer retention.

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Melinda

26 days ago

True, but CLV takes into account the long-term value of a customer, which is important for retention.

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Destiny

27 days ago

But Annual Contract Value (ACV) gives a more immediate snapshot of customer value.

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Earleen

1 months ago

I think Customer Lifetime Value (CLV) would be a better metric to emphasize customer retention.

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Bette

2 months ago

I'm not sure about CLV. Maybe Total pipeline Value would be a better metric to prioritize the pipeline.

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Coleen

3 months ago

I agree with Sherell. CLV takes into account the long-term value of customers, which is crucial for retention.

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Lacresha

3 months ago

I agree, CLV is the way to go. It's the only metric that really captures the true worth of a customer to the business over time.

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Cecily

1 months ago

C) Annual Contract Value (ACV)

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Larae

2 months ago

B) Customer Lifetime Value (CLV)

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Vonda

2 months ago

A) Total pipeline Value

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Sherell

3 months ago

I think we should recommend Customer Lifetime Value (CLV) to emphasize customer retention.

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Lakeesha

3 months ago

B) Customer Lifetime Value (CLV) is definitely the right metric to emphasize customer retention. It's the key to understanding the long-term value of each customer.

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Vince

2 months ago

A) Total pipeline Value is important too, but Customer Lifetime Value (CLV) really shows the value of keeping customers happy and engaged.

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Kris

2 months ago

B) Customer Lifetime Value (CLV) is definitely the right metric to emphasize customer retention. It's the key to understanding the long-term value of each customer.

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