Cyber Monday 2024! Hurry Up, Grab the Special Discount - Save 25% - Ends In 00:00:00 Coupon code: SAVE25
Welcome to Pass4Success

- Free Preparation Discussions
Mail Us support@pass4success.com
Location PL
Mob_nav_barsMENU

Salesforce Exam User Experience Designer Topic 4 Question 72 Discussion

Actual exam question for Salesforce's User Experience Designer exam
Question #: 72
Topic #: 4
[All User Experience Designer Questions]

Cloud Kicks wants to drive engagement on its website.

Which Salesforce feature should boost B2C engagement?

Show Suggested Answer Hide Answer
Suggested Answer: A

Marketing Cloud Personalization is a Salesforce feature that can boost B2C engagement on Cloud Kicks' website.Marketing Cloud Personalization is a kind of technology solution that ingests customer engagement and profile data, then --- using machine learning and AI --- determines relevant messages, segmentation, and content for each customer, based on their preferences and affinities1. Marketing Cloud Personalization can help Cloud Kicks to create personalized and relevant experiences for their website visitors, such as showing them products, offers, or recommendations that match their interests, needs, or behaviors.Marketing Cloud Personalization can also help Cloud Kicks to optimize their website performance, such as increasing conversions, retention, loyalty, and revenue1.

Experience Cloud is another Salesforce feature that can help Cloud Kicks to create engaging websites, but it is not the best option for boosting B2C engagement. Experience Cloud is a platform that allows users to build branded digital experiences, such as websites, portals, forums, or mobile apps, that connect customers, partners, and employees with Salesforce data and processes.Experience Cloud can help Cloud Kicks to create interactive and collaborative websites that integrate with their CRM, but it does not provide the same level of personalization and intelligence as Marketing Cloud Personalization2.

Marketing Cloud Account Engagement is a Salesforce feature that is designed for B2B marketing automation, not B2C engagement. Marketing Cloud Account Engagement, formerly known as Pardot, is a solution that helps users to generate more leads, nurture them through email campaigns, and align sales and marketing efforts.Marketing Cloud Account Engagement can help Cloud Kicks to target and engage potential business customers, but it is not suitable for engaging individual consumers on their website34.


by Nelida at Sep 16, 2024, 09:12 PM

Limited Time Offer

25%

Off

Get Premium User Experience Designer Questions as Interactive Web-Based Practice Test or PDF

Contribute your Thoughts:

Submit Cancel
Stevie
2 months ago
Marketing Cloud Personalization? More like Marketing Cloud Perfection, am I right? Let's give the customers what they want, and then some!
upvoted 0 times
...
Kaitlyn
2 months ago
Experience Cloud all the way! It's like the Marvel Cinematic Universe for your website - a whole interconnected ecosystem of engagement.
upvoted 0 times
...
Shelton
2 months ago
I'm not sure, but Marketing Cloud Account Engagement seems more geared towards B2B rather than B2C. Wouldn't Experience Cloud be a better choice here?
upvoted 0 times
Wynell
1 months ago
I agree, Marketing Cloud Account Engagement seems more suited for B2B engagement.
upvoted 0 times
...
Gail
1 months ago
Marketing Cloud Personalization could also help personalize the experience for customers.
upvoted 0 times
...
Sylvia
2 months ago
I think Experience Cloud would be a better choice for driving B2C engagement.
upvoted 0 times
...
...
Lizette
2 months ago
Marketing Cloud Personalization sounds like it could be a good fit. Personalized experiences are crucial for driving engagement these days.
upvoted 0 times
Benedict
1 months ago
Let's try Marketing Cloud Personalization first and see how it goes.
upvoted 0 times
...
Anglea
2 months ago
Marketing Cloud Account Engagement might be worth looking into as well.
upvoted 0 times
...
Lettie
2 months ago
I think Experience Cloud could also help drive engagement.
upvoted 0 times
...
Merilyn
2 months ago
I agree, personalized experiences really make a difference.
upvoted 0 times
...
...
Vannessa
2 months ago
I think Experience Cloud would be the best option to boost B2C engagement for Cloud Kicks. It's designed specifically for building customer-facing portals and communities.
upvoted 0 times
Brandon
2 months ago
Let's go with Experience Cloud to drive more engagement on the website.
upvoted 0 times
...
Laquanda
2 months ago
I agree, it's perfect for creating customer-facing portals.
upvoted 0 times
...
Karan
2 months ago
Experience Cloud is a great choice for boosting engagement.
upvoted 0 times
...
...
Wynell
3 months ago
But personalization can help tailor the website experience for each individual user, increasing engagement.
upvoted 0 times
...
Shay
3 months ago
I disagree, I believe Experience Cloud would be more effective for boosting engagement.
upvoted 0 times
...
Wynell
3 months ago
I think Marketing Cloud Personalization would be the best option.
upvoted 0 times
...

Save Cancel
az-700  pass4success  az-104  200-301  200-201  cissp  350-401  350-201  350-501  350-601  350-801  350-901  az-720  az-305  pl-300  

Warning: Cannot modify header information - headers already sent by (output started at /pass.php:70) in /pass.php on line 77