In listening to its customer and influencers Cloud Kicks (CK) identifies a design opportunity
to create a more sustainable sneaker Which additional topics should CK consider before framing the
design challenge as a How Might We question?
The additional topics that Cloud Kicks should consider before framing the design challenge as a How Might We question are potential market size and supply chain costs, as these help evaluate the viability and feasibility of the design opportunity. Shareholder priorities and design team capabilities or business drivers and signals of success may not be relevant or important for framing the design challenge.
Cloud Kick's sales representatives are complaining about lack of flexibility when they need
to create complex quotes and configure product solutions
What should the Strategy Designer recommend to streamline their sales cycle?
The Strategy Designer should recommend implementing Revenue Cloud to streamline their sales cycle. Revenue Cloud is a Salesforce product that enables companies to create flexible and scalable revenue models, automate complex billing and revenue recognition processes, and provide a unified buying experience across channels. Revenue Cloud includes CPQ (Configure, Price, Quote) and B2B Commerce solutions that can help Cloud Kicks' sales representatives create complex quotes and configure product solutions more easily and accurately.
An insurance company has a calc banding process that involves multiple team members,
different departments, and many disparate systems
Which Salesforce automation tool should a strategy designer recommend to improve business
process efficiency?
The best Salesforce automation tool to recommend to improve business process efficiency for an insurance company that has a complex underwriting process is MuleSoft, as this helps integrate and orchestrate data and applications across different systems and platforms. Financial Services Cloud or Service Cloud may not be able to automate the underwriting process effectively.
An online retailer developing a new sales strategy that releases a new, limited time
promotion every 10 minutes to keep shoppers engaged.
The retailer's strategy designer has concerns that the promotion falls into an ethical risk zone around
addiction.
Which strategy should be used to bring potential issues to light?
The best strategy to use to bring potential issues to light for a sales strategy that falls into an ethical risk zone around addiction is to design a workshop for the team to slow down and think through the potential consequences of the strategy and uncover stakeholder perspectives, as this helps foster ethical awareness, reflection, and dialogue. Releasing the project as intended or creating a provocative presentation may not address the ethical risk or create alignment.
A health and wellness company wants to create a 10-year vision for its business. Which
external context for innovation is the least risky trend to influence the company's strategy?
The least risky trend to influence the company's strategy for a health and wellness company that wants to create a 10-year vision for its business is perception shift: feelings toward the efficacy of wellness products in the next 10 years, as this is more likely to be stable and predictable than market shift or demographic shift, which are more volatile and uncertain.
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