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Salesforce Marketing Cloud Account Engagement Specialist Exam Questions

Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist
Exam Code: Marketing Cloud Account Engagement Specialist
Related Certification(s): Salesforce Marketer Certification
Certification Provider: Salesforce
Actual Exam Duration: 90 Minutes
Number of Marketing Cloud Account Engagement Specialist practice questions in our database: 304 (updated: Dec. 11, 2024)
Expected Marketing Cloud Account Engagement Specialist Exam Topics, as suggested by Salesforce :
  • Topic 1: Visitors and Prospects: Relationship between visitors and prospects and usage of Prospect Audits to apply apply the appropriate plan of action are sub-topics of this topic.
  • Topic 2: Administration: It explains how to create, edit, and map fields. The topic also focuses on relationship between Account Engagement and Salesforce. Lastly, the topic discusses the capabilities of the Account Engagement Recycle Bin.
  • Topic 3: Account Engagement Forms, Form Handlers and Landing Pages: The topic focuses on interpretation metrics, use cases, and the capabilities of Account Engagement forms. Furthermore, the topic explains use cases and interpretation of reporting metrics for landing pages.
  • Topic 4: Lead Management: The capabilities of page actions, segmentation rule, and completion action are discussed in it. The topic also dives into the components and use cases of an automation rule. It also explains what a Score and Grade measures. Identification of the capabilities and use cases of custom redirects is also discussed in this topic.
  • Topic 5: Email Marketing: It measures your knowledge of finding difference between an Email and an Email Template. The topic also points out different capabilities and use cases for email. You also encounter question about distinguishing between the metrics collected in Account Engagement email reporting.
  • Topic 6: Engagement Studio: Components of an engagement program are discussed in this topic. It also explains the process of updating an engagement program such as assets.
Disscuss Salesforce Marketing Cloud Account Engagement Specialist Topics, Questions or Ask Anything Related

Kasandra

7 days ago
I passed the Salesforce Certified Marketing Cloud Account Engagement Specialist exam, and Pass4Success practice questions were a big help. One question that threw me off was about lead management. It asked how to set up lead scoring rules based on specific engagement activities. I had to think on my feet.
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Salena

14 days ago
Couldn't have passed without Pass4Success. Their exam questions were so relevant!
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Annabelle

23 days ago
Excited to announce that I passed the Salesforce Marketing Cloud Account Engagement Specialist exam! The practice questions from Pass4Success were spot on. There was a tough question on Engagement Studio that asked about setting up a complex engagement program with multiple paths. I wasn't entirely confident, but I still passed.
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Beatriz

1 months ago
I successfully passed the Salesforce Certified Marketing Cloud Account Engagement Specialist exam, and Pass4Success practice questions played a crucial role. One question that puzzled me was about tracking visitors and prospects. It asked how to differentiate between a visitor and a prospect in the system. I had to make an educated guess.
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Tresa

2 months ago
Proud new Salesforce Certified Marketing Cloud Account Engagement Specialist here! Pass4Success was a lifesaver for last-minute prep.
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Luisa

2 months ago
Passing the Salesforce Marketing Cloud Account Engagement Specialist exam was a great achievement for me. The practice questions from Pass4Success were incredibly helpful. There was a question on administration that asked about setting up user roles and permissions in Account Engagement. I wasn't 100% sure, but I still managed to pass.
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Adelle

2 months ago
I am thrilled to share that I passed the Salesforce Certified Marketing Cloud Account Engagement Specialist exam. Thanks to Pass4Success, I was well-prepared. One challenging question was about configuring Account Engagement forms to capture specific lead information. It asked which fields are essential for lead qualification, and I had to think hard about it.
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Kirk

3 months ago
Phew! That exam was tough, but I made it through. Pass4Success really helped me prepare quickly.
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Elmer

3 months ago
Thanks! I'll definitely check out Pass4Success for some last-minute practice. Appreciate all your help!
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Maynard

3 months ago
Just cleared the Salesforce Marketing Cloud Account Engagement Specialist exam! Pass4Success practice questions were a lifesaver. There was a tricky question on email marketing that asked about the optimal frequency for sending engagement emails to avoid spam filters. I had to guess, but it worked out in the end.
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Gary

3 months ago
Happy to help! Just remember to stay calm during the exam and trust your knowledge. You'll do great!
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Cyndy

3 months ago
I recently passed the Salesforce Certified Marketing Cloud Account Engagement Specialist exam, and I couldn't have done it without the practice questions from Pass4Success. One question that stumped me was about the best practices for managing leads in Account Engagement. It asked how to prioritize leads based on their engagement history and score. I wasn't entirely sure, but I still managed to pass!
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Nell

4 months ago
Just passed the Salesforce Marketing Cloud Account Engagement Specialist exam! Thanks Pass4Success for the spot-on practice questions.
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Val

4 months ago
Passing the Salesforce Certified Marketing Cloud Account Engagement Specialist exam was a great achievement for me, and I couldn't have done it without the help of Pass4Success practice questions. The topic of Visitors and Prospects was crucial in my exam preparation, especially understanding the relationship between visitors and prospects and how Prospect Audits can guide the appropriate plan of action. One question that I recall from the exam was about the usage of Prospect Audits in determining the next steps for engaging with prospects.
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Adelina

5 months ago
My exam experience for the Salesforce Certified Marketing Cloud Account Engagement Specialist exam was successful, thanks to the practice questions provided by Pass4Success. I found the topic of Administration particularly helpful in understanding how to create, edit, and map fields, as well as the capabilities of the Account Engagement Recycle Bin. One question that I remember from the exam was about the relationship between Account Engagement and Salesforce, which required a deep understanding of the topic.
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Phil

5 months ago
Success! Salesforce Marketing Cloud Account Engagement Specialist certified. Pass4Success, your relevant questions made all the difference. Quick and effective prep!
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Steffanie

5 months ago
Passed my Salesforce Marketing Cloud exam today! Pass4Success's questions were right on target. Thanks for the time-saving prep!
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Filiberto

6 months ago
Reporting and ROI analysis were crucial exam topics. You might encounter questions about creating custom reports and interpreting marketing campaign performance metrics. Focus on understanding how to measure the effectiveness of different marketing channels and calculate ROI. Pass4Success materials were instrumental in my exam success.
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Adell

6 months ago
I passed the Salesforce Certified Marketing Cloud Account Engagement Specialist exam with the help of Pass4Success practice questions. The exam was challenging but I felt well-prepared thanks to the practice questions. One question that stood out to me was related to the relationship between visitors and prospects, and how Prospect Audits can be used to determine the appropriate plan of action.
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Horace

6 months ago
Salesforce certified! Pass4Success's exam questions were incredibly helpful. Couldn't have done it without their efficient prep materials.
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Sabra

7 months ago
Just passed the Salesforce Marketing Cloud Account Engagement Specialist exam! Thanks Pass4Success for the spot-on practice questions. Saved me weeks of prep time!
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Shalon

7 months ago
Phew! Aced the Salesforce exam. Pass4Success's materials were a lifesaver. Covered all the right topics in record time.
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Free Salesforce Marketing Cloud Account Engagement Specialist Exam Actual Questions

Note: Premium Questions for Marketing Cloud Account Engagement Specialist were last updated On Dec. 11, 2024 (see below)

Question #1

What is the difference between an email template and an email content record in the enhance email experience?

Reveal Solution Hide Solution
Correct Answer: B

The key difference between an email template and an email content record in the enhanced email experience within Pardot lies in their usability across different Salesforce platforms. An email template, once created in Pardot, can be utilized by users across Pardot, Sales Cloud, and Service Cloud. This allows for a consistent messaging and branding experience across various customer-facing platforms within the Salesforce ecosystem. In contrast, an email content record in Pardot is specific to Pardot and designed for use within the platform's email marketing campaigns, focusing on specific layouts and elements tailored to Pardot's capabilities.


Question #3

What must be created using the classic email builder in order to send an autoresponder?

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Correct Answer: C

An autoresponder is a type of email that is automatically sent to a prospect when they perform a specific action, such as filling out a form, downloading a file, or registering for an event. To send an autoresponder, a marketer must create an email template using the classic email builder in Marketing Cloud Account Engagement. An email template is a reusable email design that can be customized with dynamic content and personalization. A test email, a one-to-one email, and a list email are not suitable for sending an autoresponder, as they are either not reusable, not automated, or not personalized. Reference: : Create an Autoresponder Email


Question #4

By default, which two objects does Pardot write to in Salesforce?

Choose 2 answers

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Correct Answer: A, C

By default, Pardot integrates closely with Salesforce CRM to synchronize data primarily with two key standard objects: Lead and Contact records. This integration allows Pardot to write marketing data directly to these objects, enabling a seamless flow of information about prospects' activities and engagement. This capability is foundational for maintaining updated and relevant data within Salesforce, facilitating more targeted and effective sales and marketing efforts. Case, Account, and Opportunity records, while important within Salesforce, do not receive direct writes from Pardot by default, although they can be involved in more advanced, customized integrations.


Question #5

A form uses an autoresponder email.

In Pardot, which report should a user review if they want to view the deliverability statistics for that email?

Reveal Solution Hide Solution
Correct Answer: D

To review the deliverability statistics for an autoresponder email sent in response to a form submission in Pardot, the appropriate report to consult is the Autoresponder report. This report provides specific metrics on the performance of autoresponder emails, including delivery rates, open rates, click-through rates, and any bounces. Unlike generic form reports or list email reports, the Autoresponder report focuses on the emails triggered automatically after a form is completed, providing detailed insights relevant to these specific interactions.



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