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Salesforce Media Cloud Consultant Exam Questions
- Topic 1: Get to Know Salesforce Media Cloud: This topic covers the fundamentals of Salesforce Media Cloud, focusing on its features designed for the media and entertainment sectors. Professionals working in business roles within the media and entertainment industries will gain an overview of how this platform optimizes business processes tailored to their industry.
- Topic 2: Advertising Sales Management Application of Salesforce Media Cloud: This topic measures the understanding of the Advertising Sales Management application within Media Cloud. The Salesforce Media Cloud Consultant exam measures the ability of professionals working in business roles within the media and entertainment industries to streamline ad sales, from client proposals to campaign implementation and performance tracking.
- Topic 3: Subscriber Lifecycle Management Application of Media Cloud: The Salesforce Media Cloud Consultant exam evaluates the knowledge of managing subscriber lifecycles, focusing on acquisition, retention, and engagement strategies. Mastery in this area demonstrates the ability of professionals working in business roles within the media and entertainment industries to optimize subscriber journeys effectively.
- Topic 4: Learn OmniStudio: The topic gives familiarity with OmniStudio, emphasizing the ability to design customized workflows and applications that meet specific media and entertainment business needs.
- Topic 5: Learn Industries CPQ, CLM, and Industries Order Management: This topic assesses the proficiency of Salesforce professionals working in business roles within the media and entertainment industries in media industry-specific Configure, Price, Quote (CPQ) processes, Contract Lifecycle Management (CLM), and order management. These are key components for handling complex sales and contracts efficiently.
Free Salesforce Media Cloud Consultant Exam Actual Questions
Note: Premium Questions for Media Cloud Consultant were last updated On 02-12-2024 (see below)
A media publisher is using advertising sales management to manage their b2b ad sales business using google ad manager. A consultant added a new placement on an existing media plan. When adding the new placement, the media plan remains in an inactive state in GAM. What should the consultant do to clear the inactive state after adding the new placement?
A publishing company has an existing media plan creation process that was setup using OmniStudio a few months ago. A new requirement has ome up where the user will be required to enter a new secondary budget field and this field should be stored with the rest of the media plan details. On which object should a consultant add this field so that it is stored with the rest of the media plan and can be added to the appropriate OmniScript?
When adding a new secondary budget field required for media plan creation, the consultant should add this field to the Media Plan Placements object. This object is specifically designed to store detailed information about each placement within a media plan, making it the appropriate place to store budget-related data. Adding the field here ensures that it aligns with the rest of the media plan details and can be seamlessly integrated into the corresponding OmniScript for data capture and processing. Reference: https://developer.salesforce.com/docs/atlas.en-us.omnistudio.meta/omnistudio/
While integrating the media plan with ad servers some of the integrations need to be configured as synchronous interfaces. Which two options should be configured as bi-directional synchronous interface?
In the context of integrating a media plan with ad servers, certain integrations should be configured as bi-directional synchronous interfaces. These include 'Activate Campaign in Ad Server' (A) and 'Check Ad Inventory in Ad Server' (D). Synchronous interfaces ensure that actions taken in Media Cloud (like activating a campaign) are instantly reflected in the ad server, and checking ad inventory happens in real-time, providing up-to-date availability data. Reference:
https://www.salesforce.com/products/media-cloud/overview/
Two Salesforce Developers work for a B2B advertising publishing company. Developers A and B have been working in developer orgs with advertising sales management (ASM) and need to migrate the ASM components to the sandbox org of the company. Developer A migrates the ASM components to the sandbox org. Developer B does the same. After that, Developer A realizes that the components on the sandbox org are different from those of the developer org because they were overwritten by the components of the Developer B. There is no way to go back to recapture them. Which tool should a consultant reccomend to avoid this outcome ?
To prevent the overwriting of components during migrations and ensure consistency across development environments, a consultant should recommend using a Version Control System (B). Version control allows developers to track and manage changes to code, enabling collaboration while preserving the history of modifications. It prevents conflicts like those experienced by Developers A and B by providing mechanisms to merge changes and resolve conflicts systematically. Reference:
https://developer.salesforce.com/docs/atlas.en-us.sfdx_dev.meta/sfdx_dev/sfdx_dev_intro.htm
https://help.salesforce.com/articleView?id=sf.dx_get_started.htm
Due to internal and external security compliance requiments, a customer need to mask a number of custom text fields, besides implementing Field Level Security. These field values have less than 100 characters in length. However, a select group of users are allowed to view these field values as a part of their daily work. How should a consultant implements this?
To mask custom text fields while meeting security compliance requirements and allowing select users to view the field values, a consultant should implement Salesforce Shield Platform Encryption (B) and configure profiles accordingly. Shield Platform Encryption provides a higher level of data protection by encrypting sensitive data at rest without compromising application functionality. By configuring profiles, the consultant can specify which users or groups have the permission to view the decrypted field values, ensuring compliance with both internal and external security mandates. Reference:
https://help.salesforce.com/articleView?id=sf.security_pe_overview.htm
https://help.salesforce.com/articleView?id=sf.pe_profiles_perm_sets.htm
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