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Salesforce Marketing Cloud Account Engagement Consultant Exam Questions
- Topic 1: Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
- Topic 2: Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
- Topic 3: Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
- Topic 4: Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
- Topic 5: Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
- Topic 6: Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
- Topic 7: Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
- Topic 8: Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Free Salesforce Marketing Cloud Account Engagement Consultant Exam Actual Questions
Note: Premium Questions for Marketing Cloud Account Engagement Consultant were last updated On Dec. 13, 2024 (see below)
What three features in Marketing Cloud Account Engagement can utilize Handlebars Merge Language (HML) merge fields?
Choose 3 answers
LenoxSoft wants to automatically nurture prospects who complete any of their white paper forms. There is a particular form for a high-value white paper. They want to ensure prospects who complete this form are sent down a particular path in the nurture program.
How should this be set up?
LenoxSoft has been using Marketing Cloud Account Engagement and Salesforce for one year and have enabled Einstein Behavior Scoring.
What guidance should the system administrator give to the LenoxSoft sales team so they can gain context into why their prospects are being scored the way they are?
A customer is placing Marketing Cloud Account Engagement tracking code on their website and doesn't understand how first-party tracking differs from third-party tracking.
How would a consultant explain the difference?
LenoxSoft has a Product Interest form where prospects can select a field value for which product lines they are interested in. The company wants that form field to automatically add prospects to a list for the product line they are interested in. If they select "Product Line A," it will add them to the "Product Line A" list. If the prospect field value doesn't contain "Product Line A," they would also like them to be removed from the list.
Which automation tool in Marketing Cloud Account Engagement should be used?
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